Now in Previews: The New Audience Rewards Website. Try it out now!
home > faq

Bringing you to Broadway FAQs

General FAQs


Earning miles for Ticket Purchases




General FAQs


What is Audience Rewards?
Audience Rewards is a customer rewards program that operates like a frequent flier program for the arts. It is the first national program of its kind dedicated to theatre and the arts and has been named the Official Rewards Program of Broadway. Because the arts and theatre involve many separate players and organizations (theatre owners, producers, ticketing systems), this unique coalition has been created to recognize and reward repeat patrons of the arts as they frequent different venues, organizations, and institutions across the country. top
Who is behind Audience Rewards?
Audience Rewards was funded by a group of the largest theatre owners and presenters including The Shubert Organization, Jujamcyn Theatricals, Telecharge, and 12 major performing arts centers and presenters from around the United States. top top
Why do I need to have an Audience Rewards number/account when I buy tickets on the Bringing You to Broadway page and to earn miles in the AAdvantage program for my ticket purchases?
Having an Audience Rewards number and account is required for two reasons:
  1. Broadway shows can sometimes end with short notice. Your Audience Rewards account lets us know how to contact you in the event of a change in performance dates to either re-book you for another show or refund your money.
  2. The ticketing systems used on Broadway, Off-Broadway, and Tours are only capable of accepting Audience Rewards membership numbers. By registering your AAdvantage account number with Audience Rewards and then using the Audience Rewards number provided, we will be able to automatically award you the miles you have earned once you go to the show.
top
Why do I need to Register my AAdvantage account number with Audience Rewards?
When you purchase a ticket to a show, you do so through that venue or presenter's approved ticketing system (e.g. Ticketmaster, Telecharge...). Since each of these ticketing systems is a unique technology, Audience Rewards has developed a standardized number that can be universally accepted by all of these systems allowing you get your miles at all of the participating venues and shows. By registering your AAdvantage number with Audience Rewards, we are able to automatically award you your miles in the different ticketing systems that are in use in the performing arts industry.

Please note, that Audience Rewards does not store your AAdvantage account user name and password in its database. Your AAdvantage membership number is retained in the Audience Rewards system to ensure you are always awarded miles for every ticket purchase, but the number is protected using industry leading encryption and security processes. top
What if I can't remember my Audience Rewards number?
Keeping track of your reward program numbers is always challenging. To make life easier, you will find a link on the major ticketing systems and on the Bringing You to Broadway page that allows you to easily look-up your Audience Rewards number at the time of ticket purchase using the email you provided at the time of registration. top
Can I return theatre seats after I make my purchase?
Unfortunately not. All theatre ticket purchases are always final. top
How come I can't always see the exact seats I will be getting when I buy certain tickets on the Bringing You to Broadway site?
For certain tickets and special offers are booked using different systems or for select inventory allotments and your seats in some of these cases are assigned after purchase. Unless otherwise stated, in these circumstances you will be assigned the best available seats in the orchestra or front mezzanine seating sections. Since most Broadway and Off-Broadway theatres are small (under 1,200 seats) and not giant concert venues, all seats are generally considered very good. In these cases, your exact seat locations will be emailed to you shortly after you complete your purchase. top
What happens if the show I purchased ends before I see it?
Most shows on Broadway have an open ended run meaning that they run for an unspecified period of time or a fixed end date when the last performance is known in advance. In the unfortunate event that an open ended show decides to end its run earlier than expected and you have purchased a ticket to that show, you will be contacted by a member of the Audience Rewards concierge staff who will try to book you into a comparable show or refund your money. In the event a show you have purchased is cancelled, you will not receive your miles for that show in the American AAdvantage program for the cancelled show. top
Why does it seem that not all scheduled performances are listed on the performance calendar?
You may not be seeing a performance option available on the performance calendar because a select number of tickets are available for sale through this partnership or the show has made a schedule change. You may still be able to purchase tickets through an alternative authorized ticketing system and a link is provided to those sites on the Bringing You to Broadway page. Remember to input your Audience Rewards member with your registered AAdvantage account number where prompted by the ticketing system. That way you'll always earn your miles in the American AAdvantage program for going to Broadway shows. top
What is the difference between a Broadway Show, an Off-Broadway Show, and a Touring Show?
A "Broadway Show" refers to theatrical performances presented in one of the 40 large professional theaters with 500 seats or more located in the Theatre District, in Manhattan, New York City.

An "Off Broadway" show refers to professional plays, musicals or revues performed in New York City, in a venue with a seating capacity between 99 and 500 that uses Actors' Equity Performers.

A "Touring Shows" refers to a National Broadway Tour that is performed outside of New York City using Actors' Equity Performers or regional theatres and performances that may or may not use equity performers. top
How do I get in touch with someone if I have questions about my tickets?
Audience Rewards Customer Service agents are happy to assist you with your questions. top

Earning miles for Ticket Purchases


Are there other promotional bonuses available for me to earn more miles in the AAdvantage program?
Yes. Audience Rewards is always working with its participating shows to create special offers and bonuses. Special bonuses are frequently available for purchases that involve buying premium seats, certain days of the week, and previews. For a complete and up to date listing of bonus offers, please visit AAdvantage.AudienceRewards.com on a regular basis. top
Will I see the miles for an eligible ticket purchase in my AAdvantage account before the performance takes place?
Unfortunately not. You will only be able to see this purchase in your AAdvantage account after you have seen the show and only if you have elected to earn miles from AAdvantage as your earning preference in Audience Rewards prior to the performance date. You can, however, view your Audience Rewards member account page to see your pending show tickets. top
Where do I enter my AAdvantage number to earn miles when I purchase tickets to theatre or a participating performance?
You don't actually enter your AAdvantage number into a ticketing system. You need to register your AAdvantage number with Audience Rewards and then use your Audience Rewards number when purchasing theatre and performing arts tickets to ensure you receive your miles and bonuses for tickets. top
Where do I enter my Audience Rewards number when Buying a Ticket?
Once you have registered your AAdvantage number with your Audience Rewards account, you are ready to earn miles to participating shows. Go to the Bringing You to Broadway page and follow the buy links to purchase the tickets you want. You will be prompted to enter your Audience Rewards number during the transaction process. If you can't remember your number, there are links on the webpage and next to where you enter your number to look it up. If you are not prompted to enter your number during the transaction process (either before or after you enter your credit card) it means the show is not participating in Audience Rewards. top
What shows are participating in Audience Rewards and issuing miles in the AAdvantage program?
The majority of popular Broadway shows are currently participating in Audience Rewards. In addition, new venues, off-Broadway, and touring shows are continuously joining the program. Since live art and theatre changes every week, as shows and performances end and new ones are announced, Audience Rewards is a truly dynamic rewards program. For a complete list of participating shows check the Bringing You to Broadway page regularly by visiting AAdvantage.AudienceRewards.com. top
What other types of live entertainment can I earn miles on in addition to theatre?
Audience Rewards is working with a number of concert promoters, ballets, orchestras, symphonies, and operas to expand the live art you will be able to earn miles for attending. We are even in discussions with major museums. top
Is there a limit to how many show tickets I can earn miles on?
Yes. Audience Rewards is designed for individuals and not organizations. Participants can earn miles for up to 16 tickets per participating show while it is performing at a given venue in a calendar year. If you really love a show, you can see it in different cities and earn miles for up to 16 tickets in each city or venue where it is playing. top
How many miles do I earn in the AAdvantage program when I purchase tickets?
AAdvantage members can earn up to 2,500 miles per ticket through special seasonal and limited time promotions. At a minimum, AAdvantage members who register for Audience Rewards will earn the following point incentives:
  • 100 miles for each ticket purchased to a participating Broadway show
  • 50 miles for each ticket purchased to a participating Off-Broadway Show
  • 50 miles for each ticket purchased to a participating Touring show.
Please remember, in order to earn your miles you must register your AAdvantage account number with Audience Rewards on the Bringing You to Broadway webpage and then enter the Audience Rewards number at the time of purchase. top
How do I register my AAdvantage number and earn miles for purchasing tickets?
Registering your AAdvantage number is easy and takes seconds. On the Bringing You to Broadway page there are prompts and links that let you add your AAdvantage number to an existing Audience Rewards account you may have or set up a new Audience Rewards account and add your number. Once you register, you are done and you can use your Audience Rewards number at any participating show to earn your miles. top
How are tickets delivered?
Tickets you purchase through the Bringing You to Broadway website will be made available at will-call under the AAdvantage member's name unless an alternate recipient is provided when prompted during the transaction process. top
Do I have to buy my Tickets through the Bringing You to Broadway Page?
No. However, we strongly recommend that you do since that is where the best mileage earning offers can be found. However, if you go directly to the participating show’s authorized ticketing system (e.g. Ticketmaster or Telecharge) and enter your Audience Rewards number when buying tickets, you will earn your miles for these purchases. Remember, the show must be participating in Audience Rewards and you must register your AAdvantage number with Audience Rewards. top
Can I retroactively earn miles for tickets purchased if I did not enter an Audience Rewards number into the ticketing system at the time of purchase?
Since the Audience Rewards program is tied into many independent producers and producing offices, they require that members enter Audience Rewards number at the time of purchase. Miles are not available retroactively. top